Meridian HVAC: 340% More Organic Leads in One Season

Meridian HVAC was spending $4,200 a month on Google Ads because organic was not delivering. Their site had 43 crawl errors, duplicate title tags on every page, and zero structured data. We fixed the technical issues in week one, then built 20 service-city landing pages targeting their 4 highest-margin services across 5 towns. By the end of the cooling season, organic leads had grown 340% and they cut ad spend by half.