Terms
Last updated: October 12, 2026
These Terms and Conditions (“Terms”) govern your use of localheroseo.com (the “Site”) and everything sold or delivered through it, including the Site Teardown, monthly SEO plans, services, and the digital products in the Pro Shop.
The Site is operated by Local Hero SEO (“we”, “us”, “our”), a business operated by Chris Hurst. Services are provided nationwide across the United States on a remote basis. By using the Site or buying anything from it, you agree to these Terms. If you do not agree, do not use the Site.
1. Eligibility
You must be at least 18 years old and able to enter into a binding contract. If you are buying on behalf of a company, you confirm you have the authority to bind that company to these Terms.
2. Accounts
Some purchases create an account so you can access downloads and reports. You are responsible for keeping your login secure and for all activity under your account. You agree to provide accurate information at checkout. We may cancel or refuse an order placed with false or incomplete details.
3. The Site Teardown
The Site Teardown is a paid, one time review of a single website, delivered as a written report.
How it works. You submit a URL and receive a free scan showing your score and a limited set of findings. Paying $29 unlocks the full itemized report at a private link. The $29 is credited against any work you book with us.
Your responsibilities. By submitting a URL you confirm that you own the website or have the owner’s permission to have it reviewed. We may reject any URL at our discretion.
Delivery and expiry. The report is delivered on payment at a unique, unlisted, non-indexed URL and remains available for 30 days from purchase. Save or print your report before it expires.
No refunds. The Site Teardown is a digital product delivered on purchase and is non-refundable, as described in the Refund Policy.
Nature of the findings. The report reflects your website at the time of the scan and is a professional opinion, not a guarantee. Implementing the recommendations is your responsibility and does not guarantee any ranking, traffic, or revenue outcome.
Rate limits. Free scans are rate limited. Attempting to bypass those limits violates these Terms.
4. Digital products
Themes, plugins, and bundles sold in the Pro Shop are licensed to you, not sold outright.
4.1 What you may do
- Install and use the product on the sites you build or manage
- Receive updates and support for the term stated on the product page at the time of purchase
- Use unlimited local, staging, and development installs
4.2 What you may not do
- Resell, sublicense, redistribute, or make the product publicly available for download
- Remove copyright notices or represent the product as your own work
- Use the product to build a competing product for sale
4.3 Code licensing
The PHP code in WordPress themes and plugins is licensed under GPLv2 or later. Bundled assets, including CSS, JavaScript, images, icons, fonts, demo content, and design files, are not GPL and are licensed for your own use under these Terms.
4.4 Updates and support
When the update and support term ends, the product keeps working. You simply stop receiving updates and support. We support our products against a current, standard WordPress installation and do not guarantee compatibility with every third-party theme, plugin, host, or page builder.
4.5 Revocation
We may remove download, update, and support access if a refund is issued, the product is used in breach of these Terms, or a chargeback or payment dispute is opened on the order.
5. Monthly SEO plans and services
Monthly plans are billed in advance on a rolling one month term with no long-term contract. You may cancel at any time, effective at the end of the current paid month. The current month is not refundable or prorated. We may adjust plan pricing with at least 30 days’ notice before your next renewal.
Your cooperation. SEO work depends on timely access and input from you, including website admin access, Google Business Profile access, analytics access, and content approvals. If access or approvals are delayed, deliverables are delayed, and time reserved for your account is not credited or refunded.
Client materials. You are responsible for the accuracy and legality of any content, images, logos, testimonials, or claims you provide, and you confirm you have the right to use them.
6. Payments
Payments are processed by Stripe. We never see or store your full card details. Prices are in United States dollars and exclude any applicable taxes unless stated otherwise. For recurring plans, you authorize us to charge your payment method on each renewal date until you cancel. If a payment fails, we may retry it and may pause services until it is resolved.
7. Refunds
Refunds are governed by our Refund Policy, which forms part of these Terms.
8. Acceptable use
You agree not to:
- Use the Site or any product for anything unlawful, deceptive, or infringing
- Attempt to access the Site’s servers, other users’ accounts, reports, or downloads without permission
- Scrape, mirror, or systematically extract content from the Site
- Interfere with the Site, or bypass rate limits, paywalls, or access controls
- Submit URLs you do not own or have permission to submit
- Upload or transmit malicious code
We may suspend or end access for any violation, without refund.
9. Intellectual property
All content on the Site, including copy, design, logos, graphics, code, and report formats, is owned by us or licensed to us. Nothing in these Terms transfers ownership to you beyond the license in Section 4.
Work product created specifically for your site as part of a paid engagement becomes yours on full payment, excluding our pre-existing tools, templates, frameworks, and products, which remain ours and are licensed to you for use on that site.
10. Third-party services
Our products and services interact with third-party platforms, including WordPress, WooCommerce, Stripe, Google Search Console, Google Business Profile, and hosting providers. We do not control those platforms and are not responsible for their changes, outages, penalties, suspensions, or data loss.
11. No guarantee of results
Rankings, traffic, leads, and revenue depend on many factors outside our control. We do not guarantee any specific ranking position, traffic volume, lead count, conversion rate, or revenue outcome. Examples, standings, timelines, and case studies on the Site reflect past results for specific clients and are not a promise of what you will achieve. We also do not guarantee that any recommendation or product will make a website compliant with any law, standard, or accessibility requirement.
12. Disclaimer of warranties
The Site, products, and services are provided “as is” and “as available”, without warranties of any kind, express or implied, including merchantability, fitness for a particular purpose, and non-infringement. Back up your website before installing any theme, plugin, or configuration change. You are responsible for your own backups.
13. Limitation of liability
To the maximum extent permitted by law, we are not liable for any indirect, incidental, special, consequential, or punitive damages, or for any loss of profits, revenue, data, goodwill, or search rankings, arising from the Site, any product, or any service. Our total liability for any claim is limited to the amount you paid us for the specific product or service giving rise to the claim in the 3 months before the claim.
14. Indemnification
You agree to indemnify and hold us harmless from any claim, loss, or expense (including reasonable attorneys’ fees) arising from your use of the Site or any product, your breach of these Terms, your violation of any law or third-party right, or any content or URL you submit.
15. Termination
We may suspend or end your access to the Site, your account, downloads, or any service if you breach these Terms, open a chargeback, or use our products or services in a way that creates legal or reputational risk. Sections 9 through 16 survive termination.
16. Governing law
These Terms are governed by the laws of the State of New Jersey, without regard to conflict of law rules. Any dispute will be brought exclusively in the state or federal courts located in New Jersey. Before filing anything, contact us. Most problems are solved with an email.
17. Changes to these Terms
We may update these Terms at any time. Changes take effect when posted. The version in effect on the date of your purchase governs that purchase.
18. General
If any provision is found unenforceable, the rest remains in effect. Our failure to enforce a provision is not a waiver. These Terms, together with the Refund Policy and the Privacy Policy, are the entire agreement between you and us regarding the Site and anything purchased through it.
19. Contact
Local Hero SEO, thegoodguysseo@gmail.com, localheroseo.com