Terms and Conditions

Last updated: August 13, 2026

These Terms and Conditions (“Terms”) govern your use of localheroseo.com (the “Site”) and everything sold or delivered through it, including the Site Teardown, monthly SEO plans, done-for-you services, and the digital products in the Pro Shop.

The Site is operated by Local Hero SEO (“we”, “us”, “our”), a business operated by Chris Hurst. Services are provided nationwide across the United States on a remote basis.

By using the Site or buying anything from it, you agree to these Terms. If you do not agree, do not use the Site.

1. Eligibility

You must be at least 18 years old and able to enter into a binding contract. If you are buying on behalf of a company, you confirm you have the authority to bind that company to these Terms.

2. Accounts

Some purchases create an account so you can access downloads, license keys, and reports. You are responsible for keeping your login credentials secure and for all activity that happens under your account. Notify us immediately if you believe your account has been accessed without permission.

You agree to provide accurate information at checkout. We may cancel or refuse an order placed with false or incomplete details.

3. The Site Teardown

The Site Teardown is a paid, one time review of a single website, delivered as a written report.

How it works. You submit a URL and receive a free scan showing your score and a limited set of findings. Paying $29 unlocks the full itemized report at a private link.

Your responsibilities. By submitting a URL you confirm that you own the website, or that you have permission from the owner to have it reviewed. Do not submit sites you do not have the right to submit. We may reject any URL at our discretion, and we block local addresses, private network ranges, and non-public URLs.

Delivery and expiry. The report is delivered immediately on payment at a unique, unlisted, non-indexed URL. Reports remain available for 30 days from the date of purchase. Save or print your report before it expires. An expired report is not grounds for a refund.

No refunds. The Site Teardown is a digital product delivered on purchase and is non-refundable. See the Refund and Returns Policy.

Nature of the findings. The report reflects the condition of your website at the time of the scan and represents a professional opinion, not a guarantee. Websites change, search engines change, and findings can go stale quickly. Implementing the recommendations is your responsibility and does not guarantee any particular ranking, traffic, or revenue outcome.

Rate limits. Free scans are rate limited per visitor. Attempting to bypass those limits is a violation of these Terms.

4. Digital products and licenses

Themes, plugins, and kits sold in the Pro Shop are licensed to you, not sold outright.

4.1 What your license covers

Each product is sold under a defined license tier, such as single site or five site. Your license entitles you to:

Install and use the product on up to the number of live sites permitted by your tier
Receive automatic updates for the product for the active term of your license
Receive support for the product for the active term of your license

Unlimited local, staging, and development installations are permitted and do not count against your site limit.

4.2 What your license does not cover

You may not:

Exceed the site count of your tier
Resell, sublicense, redistribute, or make the product publicly available for download
Share your license key with anyone outside your organization
Remove or obscure copyright notices, or represent the product as your own work
Use the product to build a competing product for sale

4.3 Code licensing

WordPress themes and plugins contain PHP code that inherits the GNU General Public License. That PHP code is licensed to you under GPLv2 or later. Assets bundled with the product, including but not limited to CSS, JavaScript, images, icons, fonts, demo content, and design files, are not GPL and are licensed to you solely for the number of sites permitted by your tier.

4.4 Updates and support terms

Access to updates and support runs for the term stated on the product page at the time of purchase. When that term ends, the product keeps working. You simply stop receiving updates and support until the license is renewed.

We do not guarantee compatibility with every third-party theme, plugin, host, or page builder. We support our products against a current, standard WordPress installation.

4.5 License revocation

We may deactivate and revoke a license key immediately if:

A refund is issued for that product
The license is used in breach of these Terms
A chargeback or payment dispute is opened on the order

Once revoked, you must remove the product from every site where it is installed.

5. Monthly SEO plans and services

Monthly plans are billed in advance on a rolling one month term. There is no long-term contract.

Deliverables are described on the plan’s page at the time you subscribe.
You may cancel at any time. Cancellation takes effect at the end of the current paid month.
The current month is not refundable or prorated.
We may adjust plan pricing with at least 30 days’ notice before your next renewal.

Your cooperation. SEO work depends on timely access and input from you. That includes website admin access, Google Business Profile access, analytics access, content approvals, and answers to questions. If access or approvals are delayed, deliverables are delayed. Time reserved for your account is not credited or refunded when work is blocked on your end.

Client materials. You are responsible for the accuracy and legality of any content, images, logos, testimonials, or claims you provide, and you confirm you have the right to use them.

6. Payments

Payments are processed by Stripe. We do not store your full card details. Your use of a payment method is also governed by that processor’s terms.

Prices are listed in United States dollars and are exclusive of any applicable taxes unless stated otherwise. You are responsible for any taxes, duties, or bank fees associated with your purchase.

For recurring plans, you authorize us to charge your payment method automatically on each renewal date until you cancel. If a payment fails, we may retry it and may suspend services until payment is resolved.

7. Refunds

Refunds are governed by our Refund and Returns Policy, which forms part of these Terms. In summary: themes and plugins carry a 14 day refund window, the Site Teardown is non-refundable, and monthly plans are refundable for future months only.

8. Acceptable use

You agree not to:

Use the Site or any product for anything unlawful, deceptive, or infringing
Attempt to gain unauthorized access to the Site, its servers, or other users’ accounts, reports, or downloads
Scrape, mirror, or systematically extract content from the Site
Interfere with the Site’s operation, or bypass rate limits, paywalls, or license checks
Submit URLs you do not own or have permission to submit
Upload or transmit malicious code

We may suspend or terminate access for any violation, without refund.

9. Intellectual property

All content on the Site, including copy, design, logos, brand marks, graphics, code, and report formats, is owned by us or licensed to us and is protected by copyright and trademark law. Nothing in these Terms transfers ownership to you beyond the license expressly granted in Section 4.

Work product delivered as part of a paid client engagement (for example, page content or configuration created specifically for your site) becomes yours on full payment, excluding any of our pre-existing tools, templates, frameworks, or products used to produce it, which remain ours and are licensed to you for use on that site.

10. Third-party services

Our products and services interact with third-party platforms and tools, including WordPress, WooCommerce, Stripe, Google Search Console, Google Business Profile, and various hosting providers. We do not control those platforms, their availability, their pricing, or their policies, and we are not responsible for changes they make or for any outage, penalty, suspension, or data loss caused by them.

11. No guarantee of results

Search engine rankings, traffic, leads, and revenue are influenced by many factors outside our control, including search engine algorithms, competitor activity, your market, your budget, your website, and your own follow through.

We do not guarantee any specific ranking position, traffic volume, lead count, conversion rate, or revenue outcome. Any example, case study, standings table, timeline, or projection shown on the Site reflects past results for specific clients and is not a promise of what you will achieve. Nothing on the Site is a guarantee of earnings.

We also do not guarantee that any recommendation, audit finding, or product will make a website compliant with any law, standard, or accessibility requirement. Legal compliance is your responsibility.

12. Disclaimer of warranties

The Site, all products, and all services are provided “as is” and “as available”, without warranties of any kind, express or implied, including implied warranties of merchantability, fitness for a particular purpose, title, and non-infringement.

We do not warrant that the Site or any product will be uninterrupted, error free, secure, or free of harmful components, or that any defect will be corrected.

Back up your website. Before installing any theme, plugin, or configuration change, take a complete backup of your files and database. You are responsible for maintaining backups of your own site.

13. Limitation of liability

To the maximum extent permitted by law, we are not liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for any loss of profits, revenue, data, goodwill, business opportunity, or search rankings, arising out of or related to the Site, any product, or any service, even if we have been advised of the possibility of such damages.

Our total aggregate liability for any claim arising out of or related to the Site, a product, or a service is limited to the amount you actually paid us for the specific product or service giving rise to the claim in the 3 months preceding the claim.

Some jurisdictions do not allow certain limitations, so parts of this section may not apply to you.

14. Indemnification

You agree to indemnify and hold us harmless from any claim, demand, loss, liability, or expense (including reasonable attorneys’ fees) arising from your use of the Site or any product, your breach of these Terms, your violation of any law, your infringement of any third party’s rights, or any content or URL you submit to us.

15. Termination

We may suspend or terminate your access to the Site, your account, your license keys, or any service at any time if you breach these Terms, initiate a chargeback, or use our products or services in a way that creates legal or reputational risk. Sections that by their nature should survive termination will survive, including Sections 9 through 16.

16. Governing law and disputes

These Terms are governed by the laws of the State of New Jersey, United States, without regard to its conflict of law rules. You agree that any dispute arising out of or related to these Terms will be brought exclusively in the state or federal courts located in New Jersey, and you consent to the jurisdiction of those courts.

Before filing anything, contact us. Most problems are solved with an email.

17. Changes to these Terms

We may update these Terms at any time. The updated version takes effect when posted, and the “Last updated” date at the top will change. Continued use of the Site after changes are posted means you accept them. The version in effect on the date of your purchase governs that purchase.

18. General

If any provision of these Terms is found unenforceable, the rest remains in full effect. Our failure to enforce a provision is not a waiver of it. You may not assign these Terms without our written consent. We may assign them in connection with a sale or transfer of the business.

These Terms, together with the Refund and Returns Policy and the Privacy Policy, are the entire agreement between you and us regarding the Site and anything purchased through it.

19. Contact

Local Hero SEO Email: support@localheroseo.com Web: localheroseo.com